Generic Strategies,

Generic strategy refers to three alternative methods for a firm to position itself
competitively within an industry: cost leadership, differentiation and focus . The
concept of generic strategy is first defined by Michael Porter in his book Competitive
Advantage (1985)Example: Digital Marketing,Business analysis,Digital marketing Strategy.

What People Say

The way to get started is to quit talking and begin doing.

Walt Disney

It is our choices, Harry, that show what we truly are, far more than our abilities.

J. K. Rowling

Don’t cry because it’s over, smile because it happened.

Dr. Seuss

Let’s build something together.


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