Generic strategy refers to three alternative methods for a firm to position itself
competitively within an industry: cost leadership, differentiation and focus . The
concept of generic strategy is first defined by Michael Porter in his book Competitive
Advantage (1985)Example: Digital Marketing,Business analysis,Digital marketing Strategy.
What People Say
The way to get started is to quit talking and begin doing.
Walt Disney
It is our choices, Harry, that show what we truly are, far more than our abilities.
J. K. Rowling
Don’t cry because it’s over, smile because it happened.
Dr. Seuss
Generic Strategies 