Category Archives: Understanding Business-Level Strategy through “Generic Strategies”

Understand the four primary generic strategies. Know the two dimensions that are critical to defining business-level strategy. Know the limitations of generic strategies. Why Examine Generic Strategies? Business-level strategy addresses the question of how a firm will compete in a particular industry (Figure 5.2 “Business-Level Strategies”). This seems to be a simple question on theContinue reading “Understanding Business-Level Strategy through “Generic Strategies””

After reading this chapter, you should be able to understand and answer the following questions: Why is an examination of generic strategies valuable? What are the four main generic strategies? What is a best-cost strategy? What does it mean to be “stuck in the middle”? The Competition Takes Aim at Target On January 13, 2011,Continue reading “Chapter 5: Selecting Business-Level Strategy”