Porter called the generic strategies “Cost Leadership” (no frills), “Differentiation” (creating uniquely desirable products and services) and “Focus” (offering a specialized service in a niche market). … He then subdivided the Focus strategy into two parts: “Cost Focus” and “Differentiation Focus.”
formal. shared by, typical of, or relating to a whole group of similar things, rather than to any particular thing: The new range of engines all had a generic problem with their fan blades. generic drugs or other products do not have a trademark and are sold without the name of the company that produced them.16 Jun 2021
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Generic Strategies 