Gain the Knowledge and Skills Needed to Craft Successful Business Strategy

Economics for Managers will enable you to drive critical business decisions. Explore how businesses approach pricing strategy, evaluate market demand, and differentiate their offerings, and how you can apply those learnings to compete in the marketplace successfully.APPLY NOW WHAT YOU’LL LEARN Go to Syllabus Develop effective pricing strategies Benchmark costs compared to competitors through relativeContinue reading “Gain the Knowledge and Skills Needed to Craft Successful Business Strategy”

Generic Strategies & Strategic Fit

Getting into the core tools that everyone needs in their Strategy Toolkit, it is impossible to ignore the impact that Michael Porter had on Business Strategy in the 1970s. For an introduction to this series and links to the other articles please read my previous article here. Porter developed several tools that were revolutionary in the wayContinue reading “Generic Strategies & Strategic Fit”

Digital Marketing Content Creation, Promotion, and Review

From social media marketing to pay per click advertising, the team at EYStudios is ready to create, promote and analyze your digital marketing campaigns to help boost your website traffic and your bottom line. Expert Consultation via Dedicated Digital Account Manager Whether it’s weekly, biweekly or monthly calls, our team is happy to work withContinue reading “Digital Marketing Content Creation, Promotion, and Review”

Porter’s Generic Strategies: Differentiation, Cost Leadership and Focus

Porter’s Generic Strategies is an answer to one of two central questions underlying the choices companies have with regard to competitive strategy. The first question is about the attractiveness of industries for long-term profitability and how to choose which industry to enter as a company. We are all familiar with the framework that Porter cameContinue reading “Porter’s Generic Strategies: Differentiation, Cost Leadership and Focus”

Understanding Business-Level Strategy through “Generic Strategies”

Business-level strategy addresses the question of how a firm will compete in a particular industry (Figure 5.2 “Business-Level Strategies”). This seems to be a simple question on the surface, but it is actually quite complex. The reason is that there are a great many possible answers to this question. Consider, for example, the restaurants inContinue reading “Understanding Business-Level Strategy through “Generic Strategies””

Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors

Why should I do business with you… and not your competitor?Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive advantages (and trumpeting them to the marketplace) is the most surefire wayContinue reading “Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors”

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